I’ve built a strong track record shifting from financial analysis into the data analytics field, specialising in turning operational and commercial data into clear, actionable insights. My work spans data modelling, SQL development, Power BI dashboards, KPI frameworks, and performance reporting across retail, finance, and digital platforms. I’m known for improving data quality, reducing manual processes, and delivering analytics that directly support decision-making, efficiency gains, and long-term planning. This combination of financial discipline and modern analytics capability is the core of my value.